About Prophet: Why we exist and how we got here

At Prophet, we are more than just a marketing intelligence platform—we are an invention for discovery. Our mission is simple yet profound: to give organisations the power to uncover hidden insights in their data, transforming complex decisions into clear, actionable strategies. Just as the invention of the telescope allowed astronomers to discover the moons of Jupiter, Prophet enables businesses to see what was previously invisible and make smarter, more impactful choices.

So, how did we get here?

There are two paths to building a product in today’s tech world. The first is to launch an MVP (minimum viable product), enter the market quickly, and optimise on the go. Many companies take this route, learning from the market while they scale. It’s a viable approach, but it often means shipping a product that falls short early on.

We chose a different path. Like OpenAI, we focused on perfecting our foundations before unveiling Prophet to the world. For us, that foundation is built on proof of mathematics. Prophet’s core mission isn’t just to make marketing recommendations—it’s to provide financial insights that affect real people, not just organisations. We knew we needed to take our time, ensuring that our platform was not only intelligent but trustworthy and precise.

We understood that building Prophet required more than surface-level solutions. We didn’t want to deliver broad estimates; we wanted to deliver precise, actionable intelligence. That’s why we invested heavily in developing our mathematical engine. Prophet’s models don’t just interpret data; they reveal the complex, interconnected relationships between market dynamics, brand performance, and external factors. This approach ensures every recommendation is grounded in robust, predictive intelligence.

Prophet is built on a foundation of advanced mathematics: Structural Equation Modelling, Michaelis-Menten Kinetics, Bayesian and Neural Networks, to name a few. These techniques aren’t just industry buzzwords—they are the backbone of our platform, allowing us to transform raw data into clear, accurate, and actionable insights.

These methodologies work together to solve the real complexities of modern marketing; enabling Prophet to learn from new data to provide ever-more accurate predictions and helps the engine pinpoint the hidden relationships between variables like media spend, brand perception, and customer behaviour. Each decision made with Prophet is informed by deep mathematical insight, ensuring that businesses are always one step ahead.

We exist because businesses shouldn’t have to guess. Marketing is no longer about intuition—it’s about precision, backed by real science. In an industry worth over $1.5 trillion, even small improvements can lead to major outcomes, from stronger brands to better products, and more secure jobs. The stakes have never been higher. When marketing decisions are made with confidence, backed by precision, the ripple effects are profound. A slight improvement in how media spend is allocated, or how brand investment is managed, can unlock higher profitability, better innovation, and a more competitive edge.

And when you think about it, mathematical models already underpin much of our daily lives. From determining how much fuel goes into an aeroplane to calculating mortgage payments or formulating the proteins needed in life-saving drugs, the precision of modelling is everywhere. So why should marketing and organisational intelligence be any different? With Prophet, guesswork is eliminated. Organisations can own their data, transform it, and model it—enabling smarter decision-making that spans every department.

This is our story. We chose to build Prophet the right way, not the fastest way, and we’re proud of that decision. As we continue to grow, our goal remains clear: to help organisations, and the people within them, navigate change and shape the future with clarity and foresight. And to cite my son’s favourite adventurer, “to infinity, and beyond!”