Go beyond MMM.
Experience Prophet.
A quantum jump beyond market-mix-models.
Prophet builds mathematical representations of organisations with novel and world-leading machine-learning and statistics.
The world's most advanced decision-intelligence.
Overview
Daily Updates and Incrementality
Measure the Causal Brand Effect
World-leading Diminishing Returns
World-Class Decision Intelligence Harness Prophet's advanced analytics to transform historical data into a strategic powerhouse—providing precise insights and forecasts that not only anticipate market trends but also set new benchmarks in marketing effectiveness, securing your leadership in the competitive landscape.
Overview
Daily Updates and Incrementality
Measure the Causal Brand Effect
World-leading Diminishing Returns
World-Class Decision Intelligence Harness Prophet's advanced analytics to transform historical data into a strategic powerhouse—providing precise insights and forecasts that not only anticipate market trends but also set new benchmarks in marketing effectiveness, securing your leadership in the competitive landscape.
Overview
Daily Updates and Incrementality
Measure the Causal Brand Effect
World-leading Diminishing Returns
World-Class Decision Intelligence Harness Prophet's advanced analytics to transform historical data into a strategic powerhouse—providing precise insights and forecasts that not only anticipate market trends but also set new benchmarks in marketing effectiveness, securing your leadership in the competitive landscape.
Total customisation and report building.
Overview
Tailored Insights on Demand
Human and AI Briefing
Share and Collaborate
Your own Prophet Module Analytics+ by Prophet transforms the entire Prophet Engine into an entirely customisable format; amend your modelled outputs, the Prophet Library and your raw data in a way that suits you and your organisational language and KPIs.
Overview
Tailored Insights on Demand
Human and AI Briefing
Share and Collaborate
Your own Prophet Module Analytics+ by Prophet transforms the entire Prophet Engine into an entirely customisable format; amend your modelled outputs, the Prophet Library and your raw data in a way that suits you and your organisational language and KPIs.
Overview
Tailored Insights on Demand
Human and AI Briefing
Share and Collaborate
Your own Prophet Module Analytics+ by Prophet transforms the entire Prophet Engine into an entirely customisable format; amend your modelled outputs, the Prophet Library and your raw data in a way that suits you and your organisational language and KPIs.
Cutting-edge predictive intelligence.
World-Class ProphetAI
Optimise to Target, Budget or Brand
Generate Custom Environments
Upload Media Plans
Secure-AI For the first time ever, build predictive scenarios that allow you to change and account for variables that go beyond your media-mix. Giving you the controls to simulate a multitude of alternate plausible pathways to ensure you stay prepared.
World-Class ProphetAI
Optimise to Target, Budget or Brand
Generate Custom Environments
Upload Media Plans
Secure-AI For the first time ever, build predictive scenarios that allow you to change and account for variables that go beyond your media-mix. Giving you the controls to simulate a multitude of alternate plausible pathways to ensure you stay prepared.
World-Class ProphetAI
Optimise to Target, Budget or Brand
Generate Custom Environments
Upload Media Plans
Secure-AI For the first time ever, build predictive scenarios that allow you to change and account for variables that go beyond your media-mix. Giving you the controls to simulate a multitude of alternate plausible pathways to ensure you stay prepared.
World-class statistical baselines like no other.
Unlike MMM, the Prophet Library is an ever-growing repository of economic, socio-economic, behavioural and market data that creates baselines like nothing else in the market. Statistically proven and justified, Prophet Library in conjunction with proprietary mathematics, makes Prophet the most accurate model available.
Baseline
Marketing Impact
Air Quality Index (AQI)
Carbon Emission Levels
Water Pollution Levels
Temperature Anomalies
Sea Level Rise
Average Temperature
Precipitation Levels
Wind Speed and Direction
Humidity Levels
Storm Frequency
Consumer Confidence Index
Social Media Sentiment Analysis
Business Confidence Index
Political Sentiment Trends
Employment Sentiment Surveys
Stock Market Indices (e.g., S&P 500)
Government Bond Yields
Corporate Bond Yields
Interest Rate Swaps
Consumer Price Index (CPI)
Onboard and ingest with speed and precision.
Integrate your data pipelines, media platforms and tech-stack into Prophet at scale. Leaving behind archaic, complex data-trails and provisioning and enabling near-time modelling no matter the vertical.
week 1
Historical Data Consolidation
week 2
Data Modelling + Refinement
week 3
Custom Model Development + Training
week 4
Model Validation + Deployment
week 6-8
Onboarding, Training, + Custom Reporting
Market-Mix-Modelling is the past.
How does Prophet and its mathematics compare to MMM solutions in market.
Market-Mix-Modelling is the past.
How does Prophet and its mathematics compare to MMM solutions in market.
Market-Mix-Modelling is the past.
How does Prophet and its mathematics compare to MMM solutions in market.
The model
MMM
Utilises people resources to deliver static and manual updates to models presented as dashboard visualisations.
Prophet
Customisble SaaS platform that uses neural networks and mathematical models for daily updated, personalised data feeds and remodelling.
Real-Time data insights
MMM
Works in 60 to 90-day delayed time periods.
Prophet
Provides daily, near-instantaneous insights for decision-making.
Channel performance
MMM
Considers only the direct impact of channel performance to revenue
Prophet
Analyses over 86,000 macro data points in nearly real-time.
Data integration, build and onboarding
MMM
Requires manual data sharing with typical onboarding times of 4-6+ months.
Prophet
Provides swift integration through APIs, CSVs, and NLP, with a 6-8 week onboarding.
Predictive scenario planning
MMM
Offers media-only scenario planning based on budget and objectives.
Prophet
Offers precise financial forecasts by managing media spend, company variables, and economic factors.
The model
Real-Time data insights
Channel performance
Data integration, build and onboarding
Predictive scenario planning
MMM
Utilises people resources to deliver static and manual updates to models presented as dashboard visualisations.
Works in 30 to 90-day delayed time periods.
Considers only the direct impact of channel performance to revenue.
Requires manual data sharing with typical onboarding times of 4-6+ months.
Offers media-only scenario planning based on budget and objectives.
Prophet
Customisable SaaS platform that uses neural networks and mathematical models for daily updated, personalised data feeds and remodelling.
Provides daily, near-instantaneous insights for decision-making.
Analyses over 86,000 macro data points in nearly real-time.
Provides swift integration through APIs, CSVs, and Natural-Language Processing, with a 6-8 week onboarding.
Offers precise financial forecasts by managing media spend, company and commercial variables, and economic factors.
Frequently Asked Questions
You’ve got questions. Prophet has answers.
What is the onboarding process like with Prophet?
What is the onboarding process like with Prophet?
What is the onboarding process like with Prophet?
Can Prophet be customised for specific business objectives?
Can Prophet be customised for specific business objectives?
Can Prophet be customised for specific business objectives?
What kind of ROI can we expect from using Prophet?
What kind of ROI can we expect from using Prophet?
What kind of ROI can we expect from using Prophet?
How does Prophet handle large-scale data ingestion and real-time processing?
How does Prophet handle large-scale data ingestion and real-time processing?
How does Prophet handle large-scale data ingestion and real-time processing?
What kind of machine learning capabilities does Prophet offer?
What kind of machine learning capabilities does Prophet offer?
What kind of machine learning capabilities does Prophet offer?
How does Prophet ensure scalability as my organisation grows?
How does Prophet ensure scalability as my organisation grows?
How does Prophet ensure scalability as my organisation grows?
Can Prophet support multi-user collaboration and role-based access?
Can Prophet support multi-user collaboration and role-based access?
Can Prophet support multi-user collaboration and role-based access?