Rehearse decisions before you make them.
Create a digital clone of your business to simulate marketing, pricing and commercial decisions before money is spent. Replace hindsight with confidence.
Rehearse decisions before you make them.
Create a digital clone of your business to simulate marketing, pricing and commercial decisions before money is spent. Replace hindsight with confidence.
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Trusted by some of the world's smartest brands:
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Animates single or joined paths on Web Pages only.
A digital clone of your business.
Prophet creates a living model of your organisation using your data, AI and over 100,000 real-world variables. Test decisions before they're made, understand the commercial impact and move forward with confidence.
The questions every leadership team should be asking.
Answering complex questions in days, not months.
Where should the next dollar go?
Understand which investments are creating demand, which are capturing it and where the next dollar will have the greatest commercial impact.
What's the right balance using brand and upper funnel?
How do I predict and plan for the future?
MROI $
PR
Search
YouTube
Live TV
TIME
BRAND SCORE
Live TV
Channel Investment
Immediate ATL Revenue
Brand Impact
TIME
Christmas Campaign Planning
Prediction
Prophet AI
Agency
My plan
Budget
$1,761,340
$2,030,131
$1,632,110
Flighting
Nov 30 – Dec 24
Dec 3 – Dec 24
Nov 3 – Dec 24
Return
$6,851,612
$5,867,078
$5,598,137
pROI
3.89
2.89
3.43
Where should the next dollar go?
Understand which investments are creating demand, which are capturing it and where the next dollar will have the greatest commercial impact.
What's the right balance using brand and upper funnel?
How do I predict and plan for the future?
Built by scientists, made for marketers.
Predictive Intelligence
Rehearse what happens next.
Every important decision deserves a rehearsal. Simulate different investment strategies, pricing decisions and commercial scenarios using your own business, not generic assumptions, and move forward with confidence.
Predictive Intelligence
Rehearse what happens next.
Every important decision deserves a rehearsal. Simulate different investment strategies, pricing decisions and commercial scenarios using your own business, not generic assumptions, and move forward with confidence.
Historical
Understand what really happened.
Understand every force shaping performance. Prophet quantifies the contribution of marketing, macroeconomic conditions, brand and baseline demand so you know exactly what influenced the outcome.
Historical
Understand what really happened.
Understand every force shaping performance. Prophet quantifies the contribution of marketing, macroeconomic conditions, brand and baseline demand so you know exactly what influenced the outcome.
Analytics
Discover what's driving what.
Uncover the relationships traditional analytics miss. See how marketing channels, commercial activity and external market conditions work together to influence business performance.
Better decisions begin with understanding cause.
Better decisions begin with understanding cause.
Harness Nobel smarts, spark bold moves
Data Collection
Orchestration
Prophet uses advanced filtering using advanced machine-learning techniques to remove noise and focus on data that is significant.
Media Data
Prophet Library
Commercial Data
Modelling
Predict
Output
Data Collection
You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.
Digital
Earned
Traditional
Owned
Brand metrics
New metrics
Surveys
Owned
CAC
Market research
Orchestration
Modelling
Predict
Output
Connect
Enrich
Model
Rehearse
Decide
Bring together your marketing, commercial and operational data through hundreds of secure integrations. Prophet connects to your existing technology stack in minutes, creating a single foundation for every decision.
Digital
Earned
Traditional
Owned
Brand metrics
New metrics
Surveys
Owned
CAC
Market research
Media Data
Prophet Library
Commercial Data
Organisation's Digital Clone
regenerating daily
Manipulation
Scenario A
$0
Scenario B
$0
Prophet Library
Super-powered by over 100,000 custom market variables.
Average Temperature
Precipitation Levels
Wind Speed and Direction
Humidity Levels
Storm Frequency
Stock Market Indices (e.g., S&P 500)
Government Bond Yields
Corporate Bond Yields
Interest Rate Swaps
Consumer Price Index (CPI)
Consumer Confidence Index
Social Media Sentiment Analysis
Business Confidence Index
Political Sentiment Trends
Employment Sentiment Surveys
Population Growth Rate
Age Demographics
Urban vs. Rural Population Distribution
Immigration and Emigration Rates
Fertility Rate
Official Cash Rate
Inflation Targets
Reserve Bank Balance Sheets
Reserve Bank Policy Statements
Bank Lending Rates
Air Quality Index (AQI)
Carbon Emission Levels
Water Pollution Levels
Temperature Anomalies
Sea Level Rise
Average Temperature
Precipitation Levels
Wind Speed and Direction
Humidity Levels
Storm Frequency
Stock Market Indices (e.g., S&P 500)
Government Bond Yields
Corporate Bond Yields
Interest Rate Swaps
Consumer Price Index (CPI)
Consumer Confidence Index
Social Media Sentiment Analysis
Business Confidence Index
Political Sentiment Trends
Employment Sentiment Surveys
Population Growth Rate
Age Demographics
Urban vs. Rural Population Distribution
Immigration and Emigration Rates
Fertility Rate
Official Cash Rate
Inflation Targets
Reserve Bank Balance Sheets
Reserve Bank Policy Statements
Bank Lending Rates
Air Quality Index (AQI)
Carbon Emission Levels
Water Pollution Levels
Temperature Anomalies
Sea Level Rise
Use the data you already have; securely and in minutes.
DataSource
Fast to connect. Faster to value.
Fast to connect. Faster to value.
Go from disconnected systems to a living digital clone in weeks - not months.
Go from disconnected systems to a living digital clone in weeks - not months.
Media
Analytics
Infrastructure
Manual
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Media
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Analytics
Infrastructure
Manual
Media
Analytics
Infrastructure
Manual
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Prophet partners with the world's leading data and tech platforms.
Frequently Asked Questions
You’ve got questions. Prophet has answers.
What makes Prophet different from traditional market-mix models?
What makes Prophet different from traditional market-mix models?
How does Prophet’s predictive intelligence improve decision-making?
How does Prophet’s predictive intelligence improve decision-making?
How does Prophet integrate with our existing tech stack?
How does Prophet integrate with our existing tech stack?
Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?
Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?
Can Prophet measure the impact of brand - both in terms of health and brand effect?
Can Prophet measure the impact of brand - both in terms of health and brand effect?
How secure is Prophet in handling sensitive organisational data?
How secure is Prophet in handling sensitive organisational data?
How does Prophet scale with business growth?
How does Prophet scale with business growth?
