Make smarter marketing decisions.
Measure the precise business impact your marketing mix is having - from online to offline; paid to owned to earned. Run simulations and control all factors that impact business performance in minutes.
Make smarter marketing decisions.
Measure the precise business impact your marketing mix is having - from online to offline; paid to owned to earned. Run simulations and control all factors that impact business performance in minutes.
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Prophet partners with the world's leading data and tech platforms.
Connect to Graphic
Animates single or joined paths on Web Pages only.
World-Leading Measurement
A Prophet clone enables you to pivot your marketing investment, change commercial performance, and adjust market and environmental dynamics in a world-leading platform before you release those findings into the real world.
Answering complex questions
in days, not months.
Answering complex questions in days, not months.
How is our mix contributing?
Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.
What's the right balance using brand and upper funnel?
How do I predict and plan for the future?
MROI $
PR
Search
YouTube
Live TV
TIME
BRAND SCORE
Live TV
Channel Investment
Immediate ATL Revenue
Brand Impact
TIME
Christmas Campaign Planning
Prediction
Prophet AI
Agency
My plan
Budget
$1,761,340
$2,030,131
$1,632,110
Flighting
Nov 30 – Dec 24
Dec 3 – Dec 24
Nov 3 – Dec 24
Return
$6,851,612
$5,867,078
$5,598,137
pROI
3.89
2.89
3.43
How is our mix contributing?
Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.
What's the right balance using brand and upper funnel?
How do I predict and plan for the future?
How is our mix contributing?
Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.
What's the right balance using brand and upper funnel?
How do I predict and plan for the future?
Built by scientists, made for marketers.
Predictive Intelligence
Build plausible predictive scenarios.
Run a multitude of predictive investment pathways to find new-found efficiencies. Take control of your marketing, commercial and environmental levers and account for change.
Predictive Intelligence
Build plausible predictive scenarios.
Run a multitude of predictive investment pathways to find new-found efficiencies. Take control of your marketing, commercial and environmental levers and account for change.
Historical
Your own mission-control.
Have an always-on mathematical analysis of your organisation and marketing function. Continually quantify how your entire channel mix (online, offline, earned and owned) not only contributes to the bottom-line, but how the effect of the channel's brand and saliency effect the efficiency and efficacy of other channels in the mix.
Historical
Your own mission-control.
Have an always-on mathematical analysis of your organisation and marketing function. Continually quantify how your entire channel mix (online, offline, earned and owned) not only contributes to the bottom-line, but how the effect of the channel's brand and saliency effect the efficiency and efficacy of other channels in the mix.
Analytics
Customisable to suit any requirement.
Dashboards and slide-decks are the past; utilise Analytics+ to customise your Prophet instance. Get access to the entire modelled data set, Prophet Library and raw data and design your own insights to match your organisational language.
A truely causal and dynamic engine that grows with you.
A truely causal and dynamic engine that grows with you.
Harness Nobel smarts, spark bold moves
Data Collection
Orchestration
Prophet uses advanced filtering using advanced machine-learning techniques to remove noise and focus on data that is significant.
Media Data
Prophet Library
Commercial Data
Modelling
Predict
Output
Data Collection
You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.
Digital
Earned
Traditional
Owned
Brand metrics
New metrics
Surveys
Owned
CAC
Market research
Orchestration
Modelling
Predict
Output
Data Collection
You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.
Digital
Earned
Traditional
Owned
Brand metrics
New metrics
Surveys
Owned
CAC
Market research
Orchestration
Modelling
Predict
Output
Data Collection
Orchestration
Modelling
Predict
Output
Seemlessly connect your entire marketing and organisational tech-stack with just a few clicks. Powered by over 590 APIs that port directly into Prophet.
Digital
Earned
Traditional
Owned
Brand metrics
New metrics
Surveys
Owned
CAC
Market research
Media Data
Prophet Library
Commercial Data
Organisation's Digital Clone
regenerating daily
Manipulation
Scenario A
$0
Scenario B
$0
Prophet Library
Super-powered by over 86,932 custom market variables.
Average Temperature
Precipitation Levels
Wind Speed and Direction
Humidity Levels
Storm Frequency
Stock Market Indices (e.g., S&P 500)
Government Bond Yields
Corporate Bond Yields
Interest Rate Swaps
Consumer Price Index (CPI)
Consumer Confidence Index
Social Media Sentiment Analysis
Business Confidence Index
Political Sentiment Trends
Employment Sentiment Surveys
Population Growth Rate
Age Demographics
Urban vs. Rural Population Distribution
Immigration and Emigration Rates
Fertility Rate
Official Cash Rate
Inflation Targets
Reserve Bank Balance Sheets
Reserve Bank Policy Statements
Bank Lending Rates
Air Quality Index (AQI)
Carbon Emission Levels
Water Pollution Levels
Temperature Anomalies
Sea Level Rise
Average Temperature
Precipitation Levels
Wind Speed and Direction
Humidity Levels
Storm Frequency
Stock Market Indices (e.g., S&P 500)
Government Bond Yields
Corporate Bond Yields
Interest Rate Swaps
Consumer Price Index (CPI)
Consumer Confidence Index
Social Media Sentiment Analysis
Business Confidence Index
Political Sentiment Trends
Employment Sentiment Surveys
Population Growth Rate
Age Demographics
Urban vs. Rural Population Distribution
Immigration and Emigration Rates
Fertility Rate
Official Cash Rate
Inflation Targets
Reserve Bank Balance Sheets
Reserve Bank Policy Statements
Bank Lending Rates
Air Quality Index (AQI)
Carbon Emission Levels
Water Pollution Levels
Temperature Anomalies
Sea Level Rise
Use the data you already have; securely and in minutes.
DataSource
Time-to-benefit made easy.
Time-to-benefit made easy.
Time-to-benefit made easy.
Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.
Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.
Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.
Media
Analytics
Infrastructure
Manual
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Media
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Analytics
Infrastructure
Manual
Media
Analytics
Infrastructure
Manual
Meta Ads
Google Ads
DV360
Microsoft Ads
The Trade Desk
+134
more media connectors
Frequently Asked Questions
You’ve got questions. Prophet has answers.
What makes Prophet different from traditional market-mix models?
What makes Prophet different from traditional market-mix models?
What makes Prophet different from traditional market-mix models?
How does Prophet’s predictive intelligence improve decision-making?
How does Prophet’s predictive intelligence improve decision-making?
How does Prophet’s predictive intelligence improve decision-making?
How does Prophet integrate with our existing tech stack?
How does Prophet integrate with our existing tech stack?
How does Prophet integrate with our existing tech stack?
Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?
Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?
Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?
Can Prophet measure the impact of brand - both in terms of health and brand effect?
Can Prophet measure the impact of brand - both in terms of health and brand effect?
Can Prophet measure the impact of brand - both in terms of health and brand effect?
How secure is Prophet in handling sensitive organisational data?
How secure is Prophet in handling sensitive organisational data?
How secure is Prophet in handling sensitive organisational data?
How does Prophet scale with business growth?
How does Prophet scale with business growth?
How does Prophet scale with business growth?
